Improve Your Marketing with These Twitter Analytics Tools

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How do you know for sure if Twitter marketing is working for you? Monitoring your Twitter accounts and analyzing the data can be difficult and very time consuming. However, it is necessary in order to know what changes you need to make to increase the number of your followers and to have a better marketing experience.

Knowing certain metrics such as when users are the most active, user demographics, retweets and user interest will all help to improve your marketing experience. As a result, you can get the most from this social media platform. Twitter analytics tools are designed to help you improve your marketing experience. They provide you with the information needed to tailor your account to suit your needs and those of your followers.

If you’re starting a new Twitter marketing campaign or if your existing one is having a tough time drawing in followers, you can buy Twitter followers to help give your account that boost it needs to draw in more fans. Then, you can use the following Twitter analytics tools to help improve your marketing strategy and increase the number of loyal followers you have.

TweetReach- Knowing how far your Tweets can travel will help you determine if your Twitter marketing campaign is working for you and it’s easy to find out with TweetReach. Simply put the URL of the content you want to know about into this analytics tool and view the data. It shows you how much exposure the URL receives, how many times it was retweeted on a specific day, the user who retweeted the most and a list of the top contributors that shared the URL.

TwentyFeet- One of the best ways to track your social media stats is with TwentyFeet. After signing up, use this tool to find out how many mentions, tweets and retweets you receive in a day along with the replies and retweets given.

Klout- See all of your most influential tweets over the last three months based on their Klout score using this tool. You can also use Klout to find out what interest your followers the most. It helps to improve your Twitter experience by helping you identify and target the most influential users.

Buffer- This simple analytics tool allows you to schedule your tweets so they will go out during the time they’ll be the most effective and it then helps you determine just how effective they really are. It will also provide you with the number of people who retweet your tweets along with their username and how many followers they have. You can even send out a “thank you” to all of your followers using this analytics tool.

Goo.gl URL Shortener- This simple and easy to use analytics tool allows you to track the number of people clicking on your links, where they’re located, the platform or device used and even the type of browser they use.

SocialBro- This real-time analytics tool provides you with details about active users who have tweeted within the last 10 minutes. Since you receive this information in real time, it helps you determine the exact time of day when users are the most active. It also tells you how many followers you have along with the number of people that have not followed you back. In addition, it will also tell you the time zone, language, number of Tweets and more.

These are just a few of the most popular Twitter analytics tools designed to help you improve your marketing experience, there are many more.

When you know what users are searching for, you can modify your Tweets and content to match, which will automatically draw in more followers. Knowing which Tweets are getting the best responses will help you focus on what the people want. These tools will help you understand how your Twitter account is affecting your marketing campaign. Use this insight to adapt your Twitter account to match your community to attract more followers.

Have you tired any of the Twitter analytics tools listed here? How did it help you improve your marketing experience?

Author Bio: Lisa Mason is a Twitter addict, content marketing specialist and lover of all things social. Drop by and say hi @writerlisamason.

20 Comments

1. 

   Len

   January 5, 2013 at 11:22 pm

   Thanks for the insightful information. Twitter marketing does interest me, so I appreciate the web sites given. I am now trying Klout, although I am still trying to figure it out a little. One thing about Klout (I had emailed them about this) it does not take into account your word press sites and visitors, although they said they were working on this a few months ago when I reached out to them. Happy new year.

   Reply
2. 

   TracyAnn0312

   January 7, 2013 at 6:28 am

   Wow! I think I have learn new ideas about improving marketing ideas about twitter. Seems that I have been able to improve my twitter ideas.
   TracyAnn0312 recently posted..adhd medications (dofollow)

   Reply
   • 

     Lisa Mason

     January 7, 2013 at 6:41 pm

     Thanks Tracy! I am a huge fan of Twitter for marketing and for personal use. I love to help others learn more about benefiting from Twitter. Let me know any time you have questions.
     Lisa Mason recently posted..Mistakes to Avoid for Most Effective Marketing on Twitter (dofollow)

     Reply
3. 

   Paul Lee

   January 7, 2013 at 4:39 pm

   Twitter analytics are becoming increasingly important these days. In terms of SEO, search engines are starting to reward users with a more holistic approach that includes social media sites like Facebook and Twitter, and in pure marketing terms, the feedback you can generate from Twitter is incredibly helpful. Having tools to monitor the kinds of traffic you are getting can really help to improve your tweets to get the mots out of them.

   Reply
   • 

     Lisa Mason

     January 7, 2013 at 6:40 pm

     Absolutely correct! I think it’s great that they show the correlation between social media activity and relevance of a website. When people like your content. product or service, they will talk about it and social media is just one more way to do that.

     Reply
4. 

   Andaz Wailea

   January 8, 2013 at 10:28 am

   Wow, I never realized that there are Analytic tools for Twitter!!! I’m sure it could be very insightful for those who do mass marketing on SM, but I’m not sure that I’d ever recommend buying followers.
   Andaz Wailea recently posted..Andaz Wailea Luxury Villas – Value Projections (dofollow)

   Reply
5. 

   KevinR

   January 8, 2013 at 12:51 pm

   I think its a pity that Twitter doesnt come with built-in Analytics, like Facebook fanpages. But nonetheless, 3rd party tools to the rescue! Personally, I use HootSuite and Tweetdeck; the former comes with a good set of stats for each Twitter account added to your dashboard, the latter not really.
   KevinR recently posted..Best WordPress Plugins for 2013 (dofollow)

   Reply
6. 

   Sarah Park

   January 8, 2013 at 6:02 pm

   Hi,

   I’ve never been much into Twitter since I started my online business. Your post surely give me a lot of useful ideas since I am planning to maximize the use of Twitter to my benefit this year. Thanks a lot!

   Reply
7. 

   Antonio Perez

   January 9, 2013 at 11:06 am

   I’ve never really saw twitter as being super valuable for a business (at least my business that is). I’m a Hypnotherapist here on the Island of Kauai so I need to find people that use Twitter that are here on Kauai.

   I used to make the mistake of having my Twitter feed on my blog until I realized I was giving people a way to leave my site. Now I’m planning on just using twitter to bring people to the site and then getting them on my newsletter.

   Mahalo,
   Antonio
   Antonio Perez recently posted..Mayor Carvalho endorses Hypnosis as a valid healing tool (dofollow)

   Reply
   • 

     mitz

     January 9, 2013 at 11:50 pm

     Hi Antonio
     Yes Twitter is great for business if you find your market. The rest is a waste of time..
     mitz recently posted..Improve Your Marketing with These Twitter Analytics Tools (dofollow)

     Reply
8. 

   Tushar

   January 9, 2013 at 3:40 pm

   Good set of tools to help analyze our followers and their area of interest. Thanks to you for sharing the nice tools here,
   Tushar recently posted..Which features to Look: When Buying a Smartphone (dofollow)

   Reply
9. 

   Raimy

   January 10, 2013 at 7:36 am

   I will definitely look into these twitter analytics tools. I feel that I have not fully utilized Twitter. These tools will really help me increase my effectiveness. I know these tools will also help me better assess my followers’ needs.
   Raimy recently posted..Tips For Using Facebook in Your Job Search Hunt (dofollow)

   Reply
10. 

    Christian

    January 12, 2013 at 2:47 pm

    I’m just planning to start a new twitter campaign, hopefully a one that works for a change. I never had any success with twitter over the years. Wasted a lot of time, got very little in return. Now I’m planning to do it by the book, as well as other social media campaigns and these tools you’ve listed will come in handy, especially since there are a lot of articles out there on this subject but I rarely find one that is recent and relevant.

    Reply
    • 

      mitz

      January 22, 2013 at 11:16 am

      Same here…I feel the same about Twitter but I have had some spurts of luck that make me think it is ok.
      mitz recently posted..Legal Hacking Explained (dofollow)

      Reply
11. 

    Adam Connell

    January 15, 2013 at 6:43 pm

    Lisa, great post.

    Buffer is a favorite of mine right now but there’s a few that I haven’t seen before, going to have to check them out soon – cheers.
    Adam Connell recently posted..The Blogging Wizard Weekly Roundup – 13th January 2013 (dofollow)

    Reply
12. 

    Lee

    January 16, 2013 at 11:38 am

    Blast I haven’t even been using twitter in my marketing campaign being trying to avoid it as I seem to be running out of time just doing Facebook and Pinterest.. Will have to try and redo my time strategy. Didn’t think twitter was really going to help me. But you have got me thinking.

    So for that thanks lee
    Lee recently posted..Bucket List Ideas (dofollow)

    Reply
13. 

    Sekhar Reddy

    January 18, 2013 at 7:59 am

    Hi,

    Thanks for sharing great article about SEO latest information about how to improve your marketing skills with twitter analytics tool. This is very useful information for online marketing managers. Keep it up such a nice posting like this.

    Regards,
    Sekhar Reddy.

    Reply
14. 

    christina

    January 20, 2013 at 11:30 am

    These kinds of little experiments are great. Not only are they really fun and interactive but young kids can gain really important knowledge that they can use throughout their lives. Everything we do today is based on things that use electricity, showing them how it works can only serve to improve their understanding and help them understand these important concepts.

    Reply
15. 

    Jason

    January 20, 2013 at 12:51 pm

    Thanks for giving the ultimate list of tools that could be handy to analyze twitter stats and reaches.
    Jason recently posted..Mega Kim Dotcom – New Version of Megaupload Launch (dofollow)

    Reply
16. 

    Umrah

    February 4, 2013 at 12:09 pm

    At first people didn’t think that Twitter would help in business marketing but look at how these statistics influence the consumer and the potential market? This is truly an indication that social media plays a huge role in businesses.
    Thanks for sharing this Great Article..
    Umrah recently posted..Saudi Hajj Ministry said no Umrah fees is being imposed for 2013 (dofollow)

    Reply

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